All About the Empire State Building

The Empire State Building is one of the most famous buildings in the world. It was the tallest building in the world when it was built in 1931 and kept that title for nearly 40 years. In 2017, it was ranked as the fifth tallest building in the United States, topping out at 1,250 feet. The total height, including the lightning rod, is 1,454 feet, but this number is not used for ranking. It is located at 350 Fifth Avenue (between 33rd and 34th streets) in New York City. The Empire State Building is open every day from 8 a.m. to 2 a.m., making possible romantic late-night visits to the observation decks. The Building of the Empire State Building Construction began in March 1930, and it was officially opened on May 1, 1931, when then-President Herbert Hoover pushed a button in Washington and turned on the lights. The ESB was designed by the architects Shreve, Lamb Harmon Associates and built by Starrett Bros. Eken. The building cost $24,718,000 to build, which was nearly half the expected cost because of the effects of the  Great Depression.   Though rumors of hundreds of people dying on the work site circulated during the time of its construction, official records say that only five workers died. One worker was struck by a truck; a second fell down an elevator shaft; a third was hit by a hoist; a fourth was in a blast area;  a fifth fell off a scaffold. Inside the Empire State Building The first thing you encounter as you enter the Empire State Building is the lobby — and what a lobby this is. It was restored in 2009 to its authentic art deco design that includes ceiling murals in 24-karat gold and aluminum leaf. On the wall is an iconic  image of the building with light flowing from its mast. The ESB has two observation decks. The one on the 86th floor, the main deck, is the highest open-air deck in New York.  This is the deck thats been made famous in countless movies; two iconic ones are An Affair to Remember and Sleepless in Seattle. From this deck, which wraps around the spire of the ESB, you get a 360-degree view of New York that includes the Statue of Liberty, Brooklyn Bridge, Central Park, Times Square, and the Hudson and East rivers. The top deck of the building, on the 102nd floor, gives you the most stunning view possible of New York and a birds-eye view of the street grid, impossible to see from a lower level. On a clear day, you can see for 80 miles, says the ESB website. The Empire State Building also houses shops and restaurants that include the State Bar and Grill, which serves breakfast, lunch, and dinner in an art deco setting. Its off the 33rd Street lobby. Besides all these tourist attractions, the Empire State Building is home to rentable space for businesses. The ESB has 102 floors, and if youre in good shape and want to walk from street level to the 102nd floor, you will climb 1,860 steps. Natural light shines through 6,500 windows, which also afford spectacular views of Midtown Manhattan. Empire State Building Lights Since 1976 the ESB has been lit up to mark celebrations and events. In 2012, LED lights were installed — they can display 16 million colors that can be changed in an instant. To find out the lights schedule, check the Empire State Building website, linked above.

10 Myths About Dinosaurs

Expectancy and Role Conflicts Illustrated in Everybody...

Expectancy and Role Conflicts Illustrated in Everybody Loves Raymond Learning to communicate efficiently and manage conflict successfully is challenging. Gaining cooperation between people is complex and mentally demanding. Communication ways and conflict styles are deeply woven into our personalities. Conflict is the expressed struggle of interdependent parties who perceive incompatible goals, interference from the other party in achieving those goals, and the perception of scarce resources. Perceptions are just as important as reality in regards to conflict. As stated in the text, â€Å"we encounter conflict as we compete for acceptance, love, recognition, position, power, success, and many other goals. Judgments of the quality of†¦show more content†¦The conflict here is that Robert’s goals were to experience the freedom from his parents and not Amy. If either had used perception checking, it is possible that their conflict would have ended. The Attribution Theory is based upon assigning meanings for another’s behavior. Wha t we think to be true is not always accurate. It is necessary to implement proactive strategies such as perception checking. Perception checking involves three components. They are as stated: 1. A complete description of behavior observed 2. Provide two possible interpretations of the observed behavior 3. Request for clarity In either case, both Robert and Amy entered the termination stage together. As stated earlier and expressed here, conflict usually occurs because of incompatible goals. Incompatible goals are often perceived in dialectical tensions of relationships. Leslie Baxter formulated the Relationship Dialectical Theory. Usually it is opposing tensions that bring people into conflicts in relationships. The number one cause for break ups is the relational dialectic, integration/separation. The two opposing forces at war are the desire to bond (Amy) and the desire for autonomy (Robert). Dr. McKinney illustrates these tensions as a contradiction; the idea of conflict between desires in a relationship. Mediation is a wonderful process in negotiating a solution between two parties thwarted byShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesDecision Making 165 Motivation Concepts 201 Motivation: From Concepts to Applications 239 3 The Group 9 10 11 12 13 14 15 Foundations of Group Behavior 271 Understanding Work Teams 307 Communication 335 Leadership 367 Power and Politics 411 Conflict and Negotiation 445 Foundations of Organization Structure 479 v vi BRIEF CONTENTS 4 The Organization System 16 Organizational Culture 511 17 Human Resource Policies and Practices 543 18 Organizational Change and Stress Management Read MoreOrganisational Theory230255 Words   |  922 Pagesreliable and intelligently constructed account. 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The Conflict Resolution Of South Africa - 2225 Words

Despite the successful transition into a democracy, a country that poorly manages conflicts is what haunts South Africa to date. It continues to defy the promotion of good governance. Often times finding difficulty for the citizens of South Africa to meaningfully express their demands and concerns without violence as a means to get attention. Violence seems to be a legacy long left behind from a country torn by apartheid. A country where violence seems to be a first resort rather than a last. To understand the structure of South Africa today one must recognize the function of it’s past. The identification of society and its conflicts must be understood to help with the development of conflict resolution. Peacebuilding is about finding the root causes of conflicts and formulating strategies to stop the reformation of said conflicts. 22 years after apartheid, the effects still linger on in South Africa as peacebuilding and a reconciliation process is still incomplete. Examples of the incomplete peacebuilding and reconciliation process can be attributed to the recent xenophobic violence plaguing South Africa to date. Xenophobia is the dislike or fear of people from foreign countries. The heart of South Africa’s conflict is it’s debate with the meaning of the word â€Å"foreigner†. It is usually recognized as someone who is a non national from Africa and Asia in South Africa. People from America and Europe are not grouped as being a foreigner in the South African sense but ratherShow MoreRelatedConflict Resolution Of South Africa2276 Words   |  10 Pagesthat poorly manages conflicts is what haunts South Africa to date. It continues to defy the promotion of good g overnance. Often times finding difficulty for the citizens of South Africa to meaningfully express their demands and concerns without violence as a means to get attention. Violence seems to be a legacy long left behind from a country torn by apartheid. 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Sandy and Her Beautiful Sisters Free Essays

In this story we’ll meet Sandy, who Is the â€Å"Cinderella† of this modern fairytale. She Is goodhearted, motherly, caring, modest and helpful. Sandy good looking thing’ Is her long, thick, curly hair, which she has been complimented on a few times. We will write a custom essay sample on Sandy and Her Beautiful Sisters or any similar topic only for you Order Now She Is an Independent and modern woman, but one day she decides to make a plan for her future. First of all she wants to shut her ears to the sisters’ compliments, secondly she wants to lose weight and thirdly she will let Danny. One of the sisters’ old boyfriends, sleep with her. Just for practice so she would be ready hen the prince of her life shows up. Even though Sandy’s plan seems attainable it is not as effective as Sandy wished. Sandy becomes pregnant after sleeping with Danny, and the Cinderella dream crumbles. Suddenly Sandy is both single and pregnant. The sisters try to convince Sandy that she is beautiful and there is a man, somewhere out there, waiting for her and wants her. But Sandy doesn’t believe them at all. The sisters are taking Sandy for granted, might because they don’t has a clue about that Sandy, a later time in the story, gets her own life and her own things to do than to do everything for them. The sisters are might Jealous of the skills Sandy got, she is a good cooker and to keep the house clean. The most supportive and helpful person in the story is Mrs.. Fairy, Sandy fairy godmother. She helps Sandy to take a chance and do something about her life. Mrs.. Fairy is what Sandy needs in her life, a person who can speak clearly and precisely to her. Sandy takes her first ‘step’ on her way, after she has spoken with Mrs.. Fairy. So actually, it’s because of Mrs.. Fairy that Sandy finds her happiness. In all fairytale there is a prince in this one is It Sam Prince, Sandy’s Prince Charming. Even though the three sisters all wanted him, and the fact of the two eldest being beautiful it was still Sandy and her cooking who won the prince. With help from Mrs.. Fairy. Sandy sister’s lives In the two large Intercommunicating rooms at the front of the Pelham flat, which they all shared, Sandy lives In the smallest room, with a good view over the garden. This Is a kind of symbol of their familiarity and much stronger bonds with each other, Harriet and Helena, compared to their younger sister Sandy. It was Sandy own choice to live In the smallest room. The story Is based on the moral, It doesn’t matter If you are beautiful or not, you can still have anything you want, If you fight for It. The writer proves his/her point by showing Sandy that she can get the man of her dreams. That they all three had wanted, as a reader, you see that beauty isn’t the most important thing, as it sometimes may appear, but that Sandy cooking skills brought her further, than the sisters astonishing looks, and will last forever, in contrast to beauty, w c w I leaser Walt How to cite Sandy and Her Beautiful Sisters, Papers

Consequences of Document Falsification-Free-Samples for Students

Question: Discuss about the Document falsification is a type of fraud that is of increasing challenge in the business community. Answer: Introduction Document falsification refers to the presentation of false document or theory. Falsification of documents is an ethical crime that contradicts society and business norms. Fake documents are some of the trending issues that currently characterize most organizations. Ethical standards dictate that individuals should be fully accountable for their own actions. The situation is similar in the academic industry with most students currently present documents that are written on behalf. Presenting or submitting documents that are not their own document falsification and does not only touches students but also business sector. In the business sector, there are many companies that currently are run with intention of writing other students assignment. These assignments are presented in school or university for unmerited degree or diplomas. Document falsification is also part of companies where fake documents are also presented as though genuine. Theories have been put forward to explain variou s perspectives of ethics. There are consequences of document falsification that cut across the sphere of life from personal level to society level. To understand document falsification, it is important to understand MacDonalds four levels of business ethics. Student document falsification Document falsification is an ethical destructive crime that has also infiltrated into academic systems thereby corrupting the entire system with an immoral presentation of unmerited grades (Blackburn, 2001). Ethical standards require professionals to act in morally accepted principles of that constitute honesty and merited. Students should be accountable for their own action and practice. Document falsification is a fraud that goes in a cycle starting with student to employers. Document falsification as an issue in the business platform can be viewed based on the MacDonalds four levels of business ethics. MacDonalds four levels of business ethics are classified into society level, industry level, and company level and at a personal level. MacDonald is international fast-food chain founder that explain ethics into four different levels beginning by personal level, company level, industry level and society level. In order to understand the concept of student document falsification, it is important to analyze this phenomenon using MacDonalds four levels of business ethics (Kidder, 2003). Society level Society is the apex of the triangle that forms the basis of the MacDonalds four levels of business ethics. The society is currently affected by the document falsification as a nearly most institution in general tries to detect or identify false document presented by students claiming ownership. Firstly, currently, document falsification touches nearly all industries meaning all sectors of the economy are most likely to be affected by this fraud (Roger, 2011). This means that the fraud has infiltrated the entire society as grandaunts present papers that falsely attained in the university. Secondly, many offices both in public and private sectors are battling out fake papers that are presented as genuine certificates supposing obtained from universities. Thirdly, ethical standards at the society level will be jeopardized since companies will crop up that assist students to attain grades. The society is founded on the moral principles that are accepted all people in the society includin g companies that employ students after school (O'Connor, 2015). Industry level MacDonalds four levels of business ethics classification indicate that ethics in the industry is where the entire sector and related sectors or production has an application of the ethics. Firstly, document falsification at the industry level is the act of ethical concern surrounding false documents that are presented without ethical standards. Secondly, university and related industries can be doomed affected with the document falsification as many students currently submit assignment or papers that are not their own. Industry level of MacDonalds four levels of business ethics represents academic and related industries. For instance, the academic platform is an example of the industry affected by this unethical practice that also touch on other industries related to universities. Moreover, in the industry, there are many elements of document falsification as published assignments and reports are submitted not only in an academic institution but also other organizations that require such papers. A similar concern has also been raised by business sector where business papers and reports or research papers are also written on behalf of people who employees who are supposed to write. Company level Company level of the ethics is the level at which ethics touches as a single organization, for example, a university or an institution. At the university, for example, document falsification is evident in many ways. Firstly, students submitting the assignment that has been done by other people as though their own assignment (Perle, 2004). Sometimes the student pays other professional or freelance academic writers to write on their behalf. The assignment is therefore written in a way that can bypass all the plagiarism checks without detection. The university is forced to develop systems that can detect plagiarism though this does not detect indicate the connection between student submitting a paper and the paper itself (Russell, 2013). Secondly, this fraud is connected to two industries, one for the writer and another for the university. The company therefore falsely gives out a certificate to the student for the unmerited grade. This document is further presented in another instituti on where the grandaunt seeks employment. In another instance, other students use or own up another persons theory as though their own idea. Despite this being plagiarism, the student also present the idea documented as a false document. To bypass plagiarism theories are rewritten in own word as own idea (Cully, 2014). This document falsification and contradict the ethical or moral standards of professionalism. Personal Level At the personal level, an individual, manager or office take full responsibility of own action. Personhood can be termed as individual accountability that gives the full responsibility of own action and is directly reflected in use and submission of papers. Firstly, the individual student should take full responsibility and accountability for papers they may falsely give as though personal. It is unethical to submit documents that a student did not write as though they have written and can also be termed as immoral. According to Lynch, (2002), morality dictates that one need to do something that does not contradict what is morally accepted. In case of such immoral act, the student should take full moral accountability. Honesty begins at a personal level and this means that once a student becomes disobedient the whole system becomes corrupt. One theory for ethics is Kantianism that emphasis on individual action rather than the result. This based on the student's action that is not mor ally accepted as opposing the result that the student obtains from the false assignment (Miller, 2009). Theories of ethics There are different theories that been advanced to explain ethics especially document falsification. Some of these theories are consequentialism, deontology and virtue ethics and relativist perspectives. These theories look at the different perspective of ethics and each has a different view on morality, accountability, and standards. Consequentialism theory looks at the ethics from consequences of an action rather than the action itself. Unlike MacDonalds four levels of business ethics that just focus on the outward level of business ethics. The theory explains that students, for instance, are judged base on the result not considering the document submitted in the university. Though document falsification by the student may not be morally accepted, it is only judged from the consequent of action rather than intention or action. At the end of every action that one does there are consequences that follow. This is particularly connected to the accountability of an individual for their own action. Whether the result is positive or negative, the student is solemnly accountable for own behavior as this will be reflected on their work performance once employed or working (Russell, 2013). Deontology, on the other hand, is a perspective that looks at the nature of duty and obligation, unlike consequentialism theory. It is the duty of the student to study and do the assignment. It is also the obligation of students to study and write an assignment and this dictates that only qualified person is awarded certificate (Portmore Douglas, 2011). The whole perspective does not consider any action but just the nature of duty and obligation that is required of an individual. This implies that student that has a duty to study attend lectures and are assessed as the nature of their duty need not involve in other practice that is not their obligation. According to Salzman (1995), Deontology is partly in agreement with the virtue theory since all point to an obligation that is expected of an individual (Sutton et al, 2010). Another theory is virtue ethics that considers character above all another aspect of personhood. This is different from other theories that solemnly look at action, result or consequences. Virtue ethics rely on the personal accountability practice and one needs to be responsible for own action and act in the morally accepted manner (Hoy, 2005). As in the case of the university, the morality of student should be based on a personal character that is closely related to deontology even though deontology explains ethics from the duty perspective (Pojman Fieser, 2009). This is similar to virtue ethics that also consider personal accountability hence as student nature of duty and obligation should bring strong personal character based on what is morally right. Virtue ethics also contradict consequentialism theory that fully judge according to the result and this means there is no need for accountability or character (Devettere, 2002). Theory of relativism explains that there is no absolute truth even though ethics is based on what is true and morally accepted. The theory contradicts other theories that focus on a certain aspect of ethics or standards of practice that are accepted in business practice. As students get their assignment written for them, relativism theory requires or indicates that there is no truth and anything is just accepted (Michael, 2010). Whether the action contradicts what is morally accepted, the theory of relativism just comments that practice can be accepted so long as the owner remains realistic about owning the work. This implies that if the student owns up the assignment regardless of the source of the assignment the student remains the owner of work. The relativist theory Furthermore, explains ethics in a manner that does not also agree with deontology theory that relies on duty and obligation of a student in school (Lafollette, 2014). Consequences of document falsification Document falsification is not morally accepted the practice does not confer to standards of practice. Document falsification has consequences both to the student and their profession. Firstly, presenting false documents is a crime since it contradicts the ethical requirement and duty or obligation of students. It is the duty of students to study and write an assignment, having the assignment done for a student at a fee is contradicting duty and obligation of students. Secondly, document falsification leads to unmerited grades that are awarded to students despite not doing the assignments (Cavalier, 2013). Thirdly, presenting documents falsely as though personal kills the professionalism as grades are awarded to students they are not qualified. Qualification for grades should be based on the ability of the student to study, write and are assessed. Fourthly, employment may face problems since students who graduate with false documents will present fake papers to the employer (Kamm, 200 6). Finally, the whole society is infiltrated with the immoral behaviors as many companies also engage in assignment writing practice. The situation will worsen the academic industry as many people will have unmerited degrees, diplomas or certificates. The society expects the students to exhibit professionalism, accountability and ethical standards that are acceptable to the society (Doris Stich, 2008; Wallace, 2007). Therefore, individuals who commit the crime of document falsification should be burned from learning for a specific period of time as punishment for their action. Conclusion In conclusion, document falsification is a crime that involves student presenting assignment, report or essay written by a paid writer as though students own written work. MacDonald's four levels of business ethics explain the four levels of business ethics ranging from personal ethic at the lowest level followed by company, industry, and society at the apex. There are also other theories that have been advanced to explain ethics from a different perspective. Some of these theories are consequentialism, deontology and virtue ethics and relativist perspectives. Document falsification is linked to consequences that are not only felt at a personal level but also at the society level. References Blackburn, S. (2001), Being good: A short introduction to ethics. Oxford: Oxford University Press. Cully, P. (2014), Plagiarism avoidance in academic submissions. Dublin Institute of Technology, 2013. Full PDF available for download at: https://arrow.dit.ie/bescharcoth/4/ Cavalier, R. (2013), Meta-ethics, Normative Ethics, and Applied Ethics. Online Guide to Ethics and Moral Philosophy. Archived from the original on November 12, 2013. Devettere, R. J. (2002), Introduction to Virtue Ethics. Washington, D.C.: Georgetown University Press. Doris Stich (2008), Wallace (2007), Wallace writes: "Moral psychology is the study of morality in its psychological dimensions" (p. 86). Kamm F. M. Professor of Philosophy Harvard University (2006), Intricate Ethics Rights, Responsibilities, and Permissible Harm Rights, Responsibilities, and Permissible Harm. Oxford University Press. Hoy, D. (2005), Critical Resistance from Poststructuralism to Postcritique. Massachusetts Institute of Technology, Cambridge, Massachusetts. Kidder, R. (2003), How Good People Make Tough Choices: Resolving the Dilemmas of Ethical Living. New York: Harper Collins. p.63. Lafollette, H. (2014), Ethics in Practice: An Anthology[ed.]. Wiley Blackwell, 4th edition, Oxford. Lynch, J. (2002), The Perfectly Acceptable Practice of Literary Theft: Plagiarism, Copyright, and the Eighteenth Century, in Colonial Williamsburg: The Journal of the Colonial Williamsburg Foundation 24, no. 4 (Winter 20023), pp.5154. Also available online since 2006 at Writing World. Miller, C. (2009), The Conditions of Moral Realism. The Journal of Philosophical Research, 34, 123-155 Michael, K. (2010), Relativism: A Contemporary Anthology, New York: Columbia University Press, O'Connor, Z. (2015), Extreme plagiarism: The rise of the e-Idiot? International Journal of Learning in Higher Education, 20 (1), pp1-11. Pojman, L.P. Fieser, J. (2009), Virtue Theory. In Ethics: Discovering Right and Wrong (pp. 146-169). (6th ed.) Belmont, CA: Wadsworth. Portmore, Douglas, W. (2011), Commonsense Consequentialism: Wherein Morality Meets Rationality. New York: Oxford University Press. Perle, S. (March 11, 2004), Morality and Ethics: An Introduction. Retrieved February 13, 2007., Butchvarov, Panayot. Skepticism in Ethics (1989). Roger, T. A. (April 30, 2011), Confucian Role Ethics: A Vocabulary. University of Hawai?i Press. Russell, D. C. (2013), The Cambridge Companion to Virtue Ethics. New York: Cambridge University Press. Salzman, T. A. (1995), Deontology and Teleology: An Investigation of the Normative Debate in Roman Catholic Moral Theology. University Press. Sutton, A. J. et al, (July 2010), Assessing publication bias in meta-analysis in the presence of between-study heterogeneity. Journal of the Royal Statistical Society: Series A (Statistics in Society), 173 (3): 575591.

Human Resource Management Theory and Practice Business Intelligence S

Question: Discuss about the Human Resource Management for Theory and Practice Business Intelligence System. Answer: Paper usage vs allocation Paper usage = 25*150*4 = 15000 pages of paper for the month of April Allocation of the paper for the month of April = 5000 pages * 10 boxes = 50,000 pages It can be concluded that there is a gap of 35,000 pages between the paper usage and the paper allocation. Procedures and guidelines of allocating, purchasing and recording The guidelines and procedures play an important role in the overall management of the inventories. Economic order quantity is an important part of this overall process. Moreover, the budgeting and strategic planning is an important part of the overall process (Bowie et al 2014). Planning is to be made in advance, so that there is an optimum order available for the production departments and there is no wastage of materials. The sustainable practice involves less of the usage of the papers and a new strategy needs to be developed for the recycling of the papers. This company can develop and use a particular chemical that will help in the recycling of the papers and it will be done in house. The company develops that solution or purchase that from outside market and recycling the papers will save this company a lot of fortune. Quotation of papers Future enterprises Number of weeks Weekly payments Total 5 450 2250 10 400 4000 John Smith Enterprises Number of weeks Weekly payments Total 3 325 975 5 320 1600 Table showing the quotation of prices by two companies (Source: Created by Author) In the case of the first supplier, the delivery is made at a wider margin and at the same time, the quality of the paper is good. On the other hand, the second supplier has a small interval of delivering the products and they provide the papers at a low rate. It will be recommended to get the second supplier, as it will help to reduce the expenses and increase the rolling of the papers. The potential shortages can be identified by the calculation of EOQ (Economic order quantity). The company can calculate this and accordingly place the order. Shortages of stock will have an negative implications on the production as well as the image of the company (Ge et al 2015). In case of the shortages of stocks the company will not be able to meet the requirements of the clients, thus having a bad image of the company. There is an advanced inventory and assets tracking mechanism, which can be effectively used by the company. If this is properly implemented then the wastage and misuse of the resources will be lessened and optimum utilization of the resources will increase the productivity of the concern. There must be a committee in the company to look over exclusively on the affairs regarding the purchase, identification and the allocation of the resources and there must be an existing, which will track the movements of the assets. The communication as well as the decision-making system will be done in that committee and it will ensure a smooth functioning of the organizations. Anti-discrimination policy ensures an equal opportunity for all and the work environment will become better with the implementation of such policy (Luftman et al 2015). The codes of practice will help the employees to limit their operations within a boundary and instill a sense of discipline in the operations of the company. Privacy laws help the company to have dominance on their work and the privacy laws help the company to have a copyright on the work and make the work more secured. The box must have a certification, which is internationally recognized and that will be checked at the time of taking delivery of the goods. Five resource requirements for the opening of a restaurant are: Man power, capital, real estate, cooking materials and cold storage facilities. All the resources have their significance. Capital is the backbone of the restaurant business and work force is the basis of any business. Without proper manpower no businesses can survive and ultimately it is the labor force which implements all the policies of the management (Forsgren and Sabherwal 2015). Location is an important consideration of the restaurant business and cooking, cold storage facilities are essential features of the restaurant business, and no business can ignore them. The labor will be measured by the labor hours worked, capital by the return generated by the capital on the investment, real estate by the return per square foot of area and the cooking arrangements by the number of plates served. Strong internal control system will help the company will help the company in tracking the resources and thus ensure that no resources are wasted (Ge et al 2015). Individuals who are already involved in the business of running the restaurant will be ideal to give consultation to the business. Cold storage if broken-down then it will be a disaster for the company. There must be an alternative facility to store the goods otherwise it will be a huge loss for the company. Reference Bowie, D., Paraskevas, A. and Mariussen, A., 2014. Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing.International Journal of Online Marketing (IJOM),4(4), pp.1-16 Bratton, J. and Gold, J., 2012.Human resource management: theory and practice. 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